Peder Jothen Northfield City Council · Ward 4

Private draft

Yard sign & lit piece — early concepts

A few directions to look at and react to. The photos are placeholders at draft quality. Use the feedback button in the corner, or just tell me which ones you like.

Yard sign · 18×24

Three yard-sign directions

Two colors only — navy and gold on a white sign. Same name treatment across all three; what changes is the supporting line and the layout. Which one would stop you from across the street?

Sign A

Name + Elect

Star, name, and a plain “Elect Peder Jothen.” The boldest, simplest read from a moving car.

Elect

Peder
Jothen

Northfield City Council · Ward 4

votepeder.com
Prepared and paid for by Peder Jothen for City Council Union bug
Sign B

Name + race

Centered like A, but the office — Northfield City Council, Ward 4 — is the prominent line. No verb and no date, so it reads the same before the primary and the general.

Peder
Jothen

for Northfield City Council, Ward 4

A livable Northfield for all of us

votepeder.com
Prepared and paid for by Peder Jothen for City Council Union bug
Sign C

Banner

A gold banner across the bottom names the race; the name and our motto are the hero.

Peder Jothen

A livable Northfield for all of us

Northfield City Council · Ward 4
votepeder.com Prepared and paid for by Peder Jothen for City Council Union bug

Lit piece · 9×6, two sides

Three lit-piece directions

The front stays close across all three; the back is where they differ. Each pairs a family photo with the three priorities and the election dates.

Lit piece A

Photo edge to edge

The front leads with “Elect Peder Jothen.” The back runs the family photo full-bleed between gold lines, with the priorities set over it.

Front

Northfield City Council · Ward 4

Elect

Peder
Jothen

A livable Northfield for all of us.

votepeder.com

Peder Jothen
Back
Peder with his family

Rooted in Northfield. Ready to lead.

Steady, experienced leadership for Ward 4.

Accountability · Affordability · Accessibility

Primary Tue, Aug. 11 General Tue, Nov. 3 votepeder.com

Prepared and paid for by Peder Jothen for City Council

Lit piece B

Flag-arrow photo

A Minnesota-flag-style arrow frames the family photo — pointing at the name on the front, and out into the copy on the back.

Front

Northfield City Council · Ward 4

Elect

Peder
Jothen

A livable Northfield for all of us.

votepeder.com

Peder Jothen
Back
Peder with his family

Why Peder?

Three priorities.

  • AccountabilityTransparent spending and clear explanations.
  • AffordabilityMore with less, with core services protected.
  • AccessibilityA council that listens and follows up.
PrimaryTue, Aug. 11 GeneralTue, Nov. 3
votepeder.com

Prepared and paid for by Peder Jothen for City Council

Lit piece C

A note from Peder

A short, signed note beside a family photo; both election dates appear on the front.

Front

Northfield City Council · Ward 4

Peder
Jothen

A livable Northfield for all of us.

Primary Tue, Aug. 11 General Tue, Nov. 3

votepeder.com

Peder Jothen
Back

A note from Peder

I’ve called Northfield home since 2005, coaching youth sports, serving eight years on the Park Board, and teaching ethics at St. Olaf. I’m running to bring that same care for the common good to City Hall, and I’d be honored to earn your vote.

Peder Jothen
Vote Primary Tue, Aug. 11 · General Tue, Nov. 3 votepeder.com

Prepared and paid for by Peder Jothen for City Council

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