Peder Jothen Northfield City Council · Ward 4

Private draft · lit piece · 4 versions

Lit piece — front + four backs

One updated front (bigger “Elect,” the URL dropped lower for separation, the photo recropped so Peder’s head isn’t clipped, and his real signature dropped in). Below it, four ways to present the back so the question, priorities, and dates stop running together. Tell me which back to lock in.

Front · updated

The front

Bigger “Elect,” the signature is now Peder’s actual handwriting, votepeder.com sits lower for separation from the letter, and the headshot is recropped so the arrow no longer cuts his head.

Front

A letter from Peder

Headshot framed by the Minnesota-flag arrow; a short personal letter and his signature.

Front

Northfield City Council · Ward 4

Elect

Peder Jothen

I’ve called Northfield home since 2005, coaching youth sports, serving eight years on the Park Board, and teaching ethics at St. Olaf. I’m running to bring that same care for the common good to City Hall, and I’d be honored to earn your vote.

You can count on me to help build a livable Northfield for all of us.

Peder Jothen signature

votepeder.com

Peder Jothen

Back · four presentations

The back, four ways

Same content — “Why Peder?”, the three priorities, the election dates, and the URL — presented four different ways to give it clearer hierarchy. “Why Peder?” is a touch bigger in all four.

A

Ruled directory

Thin hair-rules separate every element — kicker, header, each priority, dates. Nothing touches its neighbor.

Back · A
Peder with his family

Why Peder?

Three priorities.

  • AccountabilityTransparent spending and clear explanations.
  • AffordabilityMore with less, with core services protected.
  • AccessibilityA council that listens and follows up.
PrimaryTue, Aug. 11 GeneralTue, Nov. 3
votepeder.com

Prepared and paid for by Peder Jothen for City Council

B

Numbered priorities

Big gold 01 / 02 / 03 numerals anchor each priority and force a clear reading order; dates drop to a footer.

Back · B
Peder with his family

Why Peder?

Three
priorities.

  1. 01
    AccountabilityTransparent spending and clear explanations.
  2. 02
    AffordabilityMore with less, with core services protected.
  3. 03
    AccessibilityA council that listens and follows up.
PrimaryTue, Aug. 11 GeneralTue, Nov. 3
votepeder.com

Prepared and paid for by Peder Jothen for City Council

C

Tinted priority panel

The three priorities live in a soft contained panel with gold number chips, set apart from the header and dates.

Back · C
Peder with his family

Why Peder?

Three priorities.

  • 1
    AccountabilityTransparent spending and clear explanations.
  • 2
    AffordabilityMore with less, with core services protected.
  • 3
    AccessibilityA council that listens and follows up.
PrimaryTue, Aug. 11 GeneralTue, Nov. 3
votepeder.com

Prepared and paid for by Peder Jothen for City Council

D

Editorial, asymmetric

Hierarchy from scale + whitespace: a big header, gold left-ticks on each priority, a right-aligned “ballot” date block.

Back · D
Peder with his family

Why Peder?

Three priorities.

  • AccountabilityTransparent spending and clear explanations.
  • AffordabilityMore with less, with core services protected.
  • AccessibilityA council that listens and follows up.

Mark your calendar

PrimaryTue, Aug. 11
GeneralTue, Nov. 3
votepeder.com

Prepared and paid for by Peder Jothen for City Council

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